Feld Productions licensed the rights to Disney material for ice shows. Soon after Mattel's Irvin & Kenneth Feld Productions purchased Ice Follies and Holiday on Ice in 1979, the company approached Disney about doing a Disney-related show on ice. Feld Entertainment licensed the rights to Disney material for ice shows and includes shared merchandising revenue between Disney and Ice Follies. Aimed primarily at children, the shows feature figure skaters portraying the roles of Disney characters in performances derived from various Disney films. under agreement with The Walt Disney Company. Disney on Ice, originally Walt Disney's World on Ice, is a series of touring ice shows produced by Feld Entertainment's Ice Follies And Holiday on Ice, Inc.
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